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Next-Generation Media Analytics · Guided by experience since 2005
Coverage, audience and sponsorship data turned into decision-ready intelligence for leagues, clubs, federations, rights holders and brands. Built in sports, open to the whole media and entertainment industry. Independent, owner-led and verified down to the frame.
Talk to our team How we workWho we work with
Rights Holders & Leagues Maximize the value of your rights
Trusted by leagues and rights holders since 2005
We believe every decision in sports and media deserves numbers you can trace back to the frame.
Our clients stay loyal because the numbers prove their worth. Our longest partnership is now in its third decade.
Sports media intelligence
Global MMK founded
2005
NBA
2013
Handball-Bundesliga
2015
DFL Bundesliga
2017
MLB
2019
LFP
2022
Premier League
2024
AFC
New in 2026
NHL
New in 2026
EHF Marketing
Human expertise. AI-infused intelligence.
Owner-led since 2005. Specialists who know sports media from the inside, bespoke technology built in-house, and human review at every step.
We do not advise on commercial strategy and we do not sell media. We verify the numbers every side builds on.
“ The LFP selected Global MMK as the exclusive agency for the auditing of Ligue 1 international audiences. ”
An owner-led team of sports media specialists. Clients work directly with the people who understand their product and build their reports.
“ Personal support, a high level of flexibility and the consistent development of tailor-made solutions. ”
Every figure traces back to the channel, the frame and the audience source it came from, with the methodology published.
“ Reliable, high-quality results while they remain flexible and open for new approaches. ”
Owner-led from Germany. Monitoring across 3,500+ TV channels and OTT/VOD platforms worldwide.
Meet the team
Every season, rights holders and sponsors sign off on numbers that nobody can trace back to a single frame.
Live, streaming, highlights, news and social. Coverage is spread across more screens than any single report sees.
Delivery is often confirmed by the party that delivered it, across dozens of markets nobody sees end to end.
Exposure gets counted, not checked. When the board asks where a number came from, the trail ends.
Global MMK begins by finding and verifying the right media content, then continues through audience, valuation and delivery. One chain, six connected stages, so every number can be traced back to verified evidence.
Typical measurementAI‑infused technology where it scales.
Human verification where it matters.
Evidence where decisions are made.
Follow one goal through all six stages.
Follow the signal
01 Monitor
3,500+ channels monitored. One goal in Madrid, and one cell of the wall lights up.
02 Verify
National broadcast, Spain. League match, live. 63:12, inside the contracted window.
03 Analyse
Inside the verified footage, two sponsorship assets are identified in the frame.
04 Qualify
Size, position, duration and clutter weigh every visible second. Exposure Quality Score 0.82.
05 Value
4.1M live viewers at 63:12, 3.2M quality-adjusted contacts. €88,400 equivalent media value.
06 Decide
Front-of-shirt delivered above contract in Spain, with the evidence attached down to this single frame.
GMMK Verified · Criteria v1.0 · EQS v3.1
Illustrative journey · sample data
The world of sports media is complex. Making sense of it shouldn’t be.
We combine data, technology and human expertise to show you the full picture: where content is broadcast, who watches, and how brands are seen.
From monitoring and feed validation to social media detection and valuation: built in-house, run in-house, reviewed by experts.
Global Media Monitoring
Programme rundowns are built live, item by item, timecoded to the second, across TV, OTT/VOD streaming, news and sports programming. Under-delivery, feed problems and missing assets surface during the broadcast, not in next week’s report.
Illustrative rundown · sample data
Live Feed Validation
Market feeds are checked continuously against the rights holder’s master feed. A wrong feed triggers an alert, is corrected at source and re-validated, while the match is still running.
Detect Notify Correct Re-validate Explore Live Feed Validation Master feed vs. market feeds checked every second Master World feed DE Germany Match GB United Kingdom Match US United States Match ES Spain Match JP Japan Match BR Brazil MatchIllustrative · sample markets
Social Media Monitoring
Match footage, sponsor logos and branded inventory travel far beyond the broadcast. Feeds, posts and live streams are scanned continuously while reach is still building, so rights holders can act in time instead of reviewing the damage afterwards.
TikTok
@matchday.edits
Evidence logged
0:12 Match footage@goals.daily
Evidence logged
1:04 Match footageYouTube
Highlights Hub
Evidence logged
Illustrative · sample accounts
Global Exposure
Every sponsorship asset is identified, qualified under the published EQS methodology and connected to the audience present at that moment, with the evidence one click away.
Sponsor B
Front-of-shirt
Equivalent media value
€88,400
Illustrative · sample data
The same verified intelligence, framed around what each organisation needs to decide.
Rights holders, leagues and federations
Brands and sponsors
Broadcasters and media partners
Agencies
Beyond Sports · Media and Entertainment
The monitoring and measurement we built for sports works for any content on screen. Global MMK now offers it to studios, distributors, streamers and broadcasters across the media and entertainment industry.
Global MMK has worked alongside leading sports organisations since 2005, from year-round content and rights monitoring to international audience analysis and sponsorship evaluation.
Client voices
“ We have been in partnership with Global MMK since 2005. Their compliance monitoring across both digital and linear platforms has proven to be an invaluable tool for the league: cutting-edge systems and a team always willing to go above and beyond. ”
2005
in partnership since
20+
years of continuous operation, since 2005
3,500+
TV channels monitored 24/7, plus OTT and VOD platforms
20,000+
TV channels structured in the Global TV Guide
See what was broadcast, who watched, what was delivered and what it was worth, in one independently verified environment.
Or write to hello@global-mmk.com